Social media Consulting
Social Media Facts
- 30% of marketers think Facebook offers the highest digital ad ROI.
Google Search came out on top overall, with 48 percent of respondents’ votes, Facebook led all other social media platforms. Instagram and YouTube came in with four percent of the votes, while Twitter took two percent.
- Facebook’s mobile ad revenue increased 50% year over year in June 2018.
Marketers are targeting their ad spends on mobile, which makes sense, given that almost all users are accessing Facebook on their handheld devices
-71% of people have increased their online video viewing.
That’s just in the last year. And 60 percent expect to watch more social video next year. Video has been touted as the dominant form of online consumption for years now, yet it is still growing.
-Facebook owns 24.5% of all digital video ad spending in 2018.
Facebook (including Instagram) is forecasted to control nearly 87 percent of US social media video ad spending in 2018. That same amount translates to one-quarter of all U.S. video ad spending.
It’s a crowded market, but as video ads grow (video is now 25 percent of all digital ad spending), Facebook continues to be the preferred channel.